While taste is the most highly weighted motivator in food and beverage choices, there are multiple factors that contribute to the sensory experience. When experiencing a freshly baked cookie, for instance, you smell its fragrant aroma, see its golden color and chocolate chips, hear its crunch as you bite into it, feel the texture of its crumb, and taste its sweet, buttery flavor. All of our senses cooperate every time a food or drink enters our mouth to create a unique taste experience—and perfecting that experience is the mission of FlavorHealth™.